New, old shinkansen posters

I really like this recent series of posters promoting a new shinkansen to Tohuku. The Japanese headline simply says “We’re going to Tohoku!”. I’m not too sure how to best describe the style, but it could be as a kind of Showa (1926–1989) style constructivism (?). Anyway it makes a nice change from the slick photography normally used. Wouldn’t mind getting my hand on a few when the campaign finishes.

Paddy O'Connor. Thirty-something Irishman living near Tokyo. Graphic designer, distance runner and reluctant blogger. You can see some of my work here.

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